Most people struggle in how to set up a proper blog network that’s built to last, especially link vendors, and because of that posts like PBN’s are dead and do private blog networks still work, pop up all over the place.
Are private blog networks dead? No definitely not, if you get the basics right that is so let’s look at the differences between a basic and a premium blog network, starting with:
Strength of the network
The easiest way to cut costs is by buying dropped or so-called deleted domains. After all those can be picked up for only $10, or in case you back order a domain for $69. The main reason deleted domains are so cheap is cause no one wants that. So I think only that should make some alarm bells ring.
There are decent dropped domains to be found for only $69 though (this is what we use for our basic network), cause not every domain registar has an auction to sell them. Still, on average, nothing beats an auction domain (which we select for our premium network), though the price is rather steep. However who told you quality is cheap?
Excerpt or full post on the hompage
Most people would vouch to put full posts on the homepage, however with the majority of sites on the web using excerpts, eg introduction snippets with read more tags it doesn’t look very natural to put up full homepage posts.
Especially when those posts include links to obvious sites, for example affiliate sites.
Making your network look good
It requires some time and effort but when a manual reviewer from Google visits your website the first thing they look at is how it looks.
By installing a premium theme, setting up a nice sidebar with a range of diverse widgets, having a logo, and perhaps some made-up monetization you can easily turn a dull site into a great looking one.
Most sellers don’t have time for this and offer a rather basic looking network. We aloso have to blame the customers a little bit for this, most want the links to be as cheap as possible.
The domain name reveals a lot
When your setting up a network on a budget you don’t have an awful lot of choice. After all most deleted domains have been spammed rather hard, so if you also have to filter it down on the actual name it becomes even more impossible.
Say yourself, how would it look to have an article about asset management on a site named jobsinafghanistan.com. A premium network would consist of neutral sounding domain names so that Google passes it during one of their random checks.
Foreign writers vs native English speakers
I’m not saying you can’t find solid writers from countries other than the US, UK, Australia and so on, but what you can expect is that a basic network would usually be filled with content a $5/500words. At our network we do pay our writers a little better than that, even at our basic network.
At our premium network we only use native English speakers. Such content flows a lot better and if a manual reviewer would read a paragraph or two they wouldn’t flag it as spam, and/or give it a thin content penalty.
How about the backlink profiles, anchor texts
Same as with the domain name, if you aren’t prepared to spend well you will end up with domains with foreign anchor profiles, even when going for dropped domains.
About twenty percent of sites in our basic network have anchor text links in French, Spanish, German, Dutch, Russian, Japanese, and Chinese. Why? Cause dropped domains come from a wide range of foreign registrars as most international registars do hold auctions.
Making it relevant to your niche
Topical relevance makes a large difference of course. Say yourself, if a site covers topics ranging from plumbing, food services, to the best inversion table. All that on one site looks as unnatural as it can be, especially for Google.
It also reduces your chance of ranking as there is zero topical relevance on the site, combine with this short 400 word articles (basic network) vs high-quality 700 words articles (premium network) and you’ll realize what I mean.
Our own premium network is divided into six categories:
- Internet & Marketing
- Business & Technology
- Travel & Recreation
- Home & Living
- Health & Fitness
- Science & Education
While our basic network is only categorized based on topical trust flow, a metric provided by Majestic SEO.
Ranking your private blog sites
As you can imagine, it’s rather hard to rank a site with short little saying articles vs a site with articles in the same niche that are of a significant higher quality.
The stronger your backlink profile, the easier it is to rank for a variety of keywords, so the premium network once again beats the basic one.
What about web hosting?
This is one of your largest expenses when setting up a network, and so it is for us. Our basic network is 240 sites large, with each site on a unique IP address of course. It’s impossible to find 240 shared hosting plans of decent quality so we are forced to use providers like Bulk Buy Hosting and IPNetworX.
For our premium network we have a lot of choice, cause this network is only ninety sites large, so we go for premium shared hosting plans.
What difference does it make?
Well besides spending siginificantly more per IP we don’t have to share the IP address with other private blog network sites. This is what happens when you select a provider like EBN, GoPBN, IPNetworX or BulkBuy.
Google has gone after hosting companies that provide a range of C-class IP’s for a long time (SEO hosting providers), and they’ve taken down hundreds of thousands of sites on their path of destruction.
Now I don’t want to say that a provider like IPNetworX is the same as the typical SEO hosting provider like ASEO, they do actually hire a range of servers or shared hosting plans to divide it as good as possible but Google ain’t stupid. They are very well aware of those ‘new’ SEO hostings.
Now that’s a lot of talk with no numbers attached to it, so here you go:
- Basic network, on average a 1% deindex rate per month, we loose 2-3 domains per month.
- Premium network, zero sites deindexed in 2017.
Quite a difference, and I’m not saying it’s only the fault of those hosting providers. The lower-quality content, unnatural sounding domain names, and the looks of the sites also play a significant role of course.
Most link vendors choose to setup their network in the most basic way, often taking it a step further by only using deleted domains that you can pick up yourself for only ten bucks, and using auto-generated content to maximize profits.
Due to a lot of negativity around private blog networks, mainly caused by people’s own silly mistakes, it’s rather hard to sell private blog links, which in turn results into even more people cutting costs.
The number one reason why we are able to do it the proper way with our premium blog network is cause we use it to rank our own affiliate sites, and cause we’ve been doing it for a long time we do have the clients, and cash-flow to do it correctly.
If you want to see how our basic network looks, and how our premium network looks you will have to make a purchase, because we don’t want to reveal our clients websites to anyone that simply asks for it. You wouldn’t appreciate that either if you were one of our customers.
So if you’re interested to see the difference, or simply need powerful links to boost your rankings (much more likely) you can sign up over here and give our links a trial run.